There are few things that are more important than perceiving the world accurately (aka listening). So why don’t you do a better job at it?Two things come to mind:Limit cognitive resources. Your ‘full attention’ can not even process a singular stream of communication. (Selective Attention Example)The assumption that you understand (Heuristics and Bias Example)The assumption gets
How much time and money do you want to spend on the wrong person? How many of your resources do you want to use on someone that is just not ready?Frame the challenge like this: qualify the right person determine the communication needed to advance the relationshipTo work smarter you will need good data and that will
You know that thing you can’t help but do? The thing you do even in your free time! If you had to make and keep a promise, wouldn’t it be nice if that promise was in alignment with the thing you can’t not do?About half our team took the StrengthFinders2.0 assessment UNPROMPTED. This is congruent
You can’t easily see what is true in digital marketing because it is technical. You may not even know where to start. Gauge honesty with some questions that you know the answer to. Ask a question where the honest response may not be in the other party’s best interest.For example, I recently asked a competitor an
A Culture of Learning: In a service industry such as behavioral health, our competence is directly tied to the quality of the service that we are selling. Being more competent makes the organization more attractive from both a marketing and recruitment perspective. The Mindset Shift: Marketing and recruitment is not a single event and is
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